Product Description

UNBEETABLE is 100% all natural beetroot juice with no caffeine. UNBEETABLE was developed in collaboration with doctors and scientists at Wake Forest University. The high concentration of nitrate in beetroot juice has been clinically shown to:

* Improve cardiovascular performance
* Boost muscle efficiency
* Lower blood pressure
* Increase regional cerebral blood flow to the brain

UNBEETABLE contains very high concentrations of naturally occurring ingredients such as antioxidants and nitrate. Nitrate is converted in our mouths to nitrite. Nitrite was shown by Dr. Gladwin and Dr. Kim-Shapiro to be a potent vasodilator in humans. Nitrite increases blood flow to vital organs, lowers blood pressure, and in animal models prevents heart attacks and strokes. A major feature of nitrite's ability to increase blood flow is that it acts primarily in areas of hypoxia, thereby increasing blood flow precisely in the areas where it is needed most.

The following is discussion of the impact of
beetroot juice based on type of benefit:

Athletic performance: Numerous studies in the past few years have shown that beetroot juice enhances athletic performance. In a British study, cyclists who drank 16 ounces of beetroot juice before a 2.5 mile or a 10 mile time trial were nearly 3% faster than when they raced without juice. Additionally, they displayed more power with each pedal stroke. A second study published recently confirmed that higher nitrite levels in the blood are associated with superior exercise capacity. Athletes looking for a legal edge are drinking beetroot juice. For example, track and field athletes at the 2012 London Olympics were downing beetroot in large quantities.

Overall Health: According to the NIH (http://www.nhlbi.nih.gov/health/health-topics/topics/hbp/) about 1 in 3 American adults have high blood pressure, which can lead to a greater risk of heart attack, diabetes, and other health problems. Dietary nitrate has been shown to lower blood pressure in healthy volunteers. A study in Hypertension in 2008 showed that persons who drank beetroot juice had a significant decrease in both their systolic and diastolic blood pressure 3 hours after drinking the juice. Further research has suggested that regular consumption of beetroot juice has both immediate and longer term effects on blood pressure reduction.

Brain Health: The researchers at Wake Forest University showed that persons taking a diet supplemented with 16 ounces of beetroot juice a day for two days improved cerebral blood flow to the deep white matter of the frontal lobe of the brain. This area is known to be at risk in the elderly and is important for cognitive function. Increased blood flow to the deep white matter of the frontal lobe of the brain protects against Alzheimer's and other neurological disorders.

Other benefits: In addition to nitrate, beetroot juice is also beneficial for an athlete's hydration and performance. Beetroot juice, which is high in potassium, can help regulate fluid levels and balance electrolytes. Beetroot also contains polyphenols and betalains, which have been receiving medical attention as natural antioxidants.

When to Use? Doctors recommend 500+/- mg of dietary nitrate daily (one bottle of UNBEETABLE) for general health or up to 1,000+/- mg of nitrate (two bottles of UNBEETABLE) about 2-4 hours before competition. The science indicates that nitrite levels peak 2-6 hours after ingestion of dietary nitrate and then taper down of the ensuing 24 hours. There is also evidence that there is a "building effect" by digesting nitrate over several days before an event.

Scientific Research References

UnbeetableNutritional Facts per 8.0oz Bottle

The following table shows the nutritional facts of UNBEETABLE:



• Improves Cardiovascular Performance • Boosts Muscle Efficiency • Lowers Blood Pressure • Increases Regional Cerebral Blood Flow
UNBEETABLE • 3 South Street, St. Augustine, FL 32084 • BE UNBEETABLE! • ©2014 UNBEETABLE